History of EXPO
The first exhibition was held in 1751 in London, and the next two ones in 1798 and 1802 in Paris, however the first truly international world exhibition was the Great Exhibition in London in 1851. Ever since, the event has been held 70 times.
Buildings erected for EXPO later became the hallmarks of towns and cities. One of the most outstanding buildings was the Atomium – a monumental iron crystal model magnified 165 billion times, originally constructed for the World’s Fair in Brussels in 1958 as a symbol of the scientific and technical achievements of the Atomic Age. The Eiffel Tower was constructed for a special Paris Fair in 1889, to demonstrate the engineering knowledge and technological advancement of the era. Organisers of successive exhibitions want to show the most outstanding solutions e.g. in technology and architecture.
The next EXPO will be hosted by Milan, and its theme is “Feeding the Planet, Energy for Life”. This is already the second edition of the exhibition in Milan. Previously, Milan hosted trade fair from 28 April to 31 October 1906.
The previous one, before Milan, was the World Exposition EXPO in Shanghai. The main organiser of Poland’s representation in the exposition under the agreement with the Ministry of Economy was the Polish Agency for Enterprise Development.
PARP implemented the design of the Polish Pavilion’s shell that turned out to be a spectacular success in the eyes of visitors and the arrangement of its interior. It also prepared a vast promotional program for Poland at the Exposition – promoting Poland’s economy, culture regions, towns and cities.
The Polish Pavilion at EXPO welcomed the record number of 8.2 million visitors. It was among the top national pavilions most frequented by the Chinese. EXPO area was visited by more than 73 million people over 6 months.
The Pavilion was designed by a team of 3 architects: Marcin Mostafa, Natalia Paszkowska and Wojciech Kakowski. The shell featured openwork design referring to the traditional folk-art paper cut-out forms.
Chinese exhibition organisers awarded Poland the silver medal for creativity and coherence with the leading theme of EXPO – Better City, Better Life. Poland’s Promotion Programme – predominantly economic – also won the recognition of opinion-making Chinese media (1,157 Chinese journalists visited the Polish Pavilion during the Exposition and ca. 600 publications on the Polish Pavilion and our presentation at EXPO appeared in the Chinese media). On 15 November 2010m, as part of “2010 CBN Marketing Awards for Expo 2010 Shanghai China”, Poland received a prestigious award in the category: “The Best Country Promotion” – Shanghai Expo 2010.